Duplicate Content: The Fast Track To Low Rankings
Every webmaster has heard of the Google duplicate content penalty. Many inexperienced website ‘gurus’ have interpreted this to mean that you can only be penalized if you have the exact content as another website. While that is true in some circumstance, it is not universal. Under certain circumstances, Google admits that you can use the same content that is found anywhere else on the web. Here is an explanation of the Google duplicate content penalty and strategies that will help you understand how to create content that will improve your page rank and increase your sales.
The Google duplicate content penalty does not affect content that has been gathered from anywhere on the web under two specific conditions: you give author credit to the original author or you add additional value. That does not give you free license to rob content from any site. Simply adding a new introduction and summary will not cut it. Some content is copyrighted, other is quite extensive and authoritative and there is nothing new to be added. You have to be careful with content that is on your site and linked to your site.
After gaining a bit of experience, many webmasters realize that the best way to avoid duplicate content is to publish original articles. Original articles can be produced in three ways: write them yourself, use article spinner software and combine both strategies. Each has its own advantages and are productive ways to improve your rankings and increase traffic to your website. Writing articles yourself will guarantee original content, especially if you subscribe to Copyscape or some other software to detect duplicate content. One downside to writing for yourself can be you. How many articles can you create each day? How many days will you actually write? How are you going to get them published? Each of these limiting factors will affect your website traffic. They can also affect your costs if you decide to contract some of the work to a freelancer.
Avoiding Duplicate Content Penalties
Article spinner software can increase your daily productivity. You can start with your original article and plug it into the software, and end up with hundreds of variations that are not duplicate content. Some may be close, but will have enough syntax and word string replacements to avoid a duplicate content penalty. You will still have an obstacle to face when it comes to publishing all of these new articles. That’s when I would recommend using the power of Unique Article Wizard.
The best strategy to increase your sales and web presence is to use a combination of strategies. Write a few original articles each week, use article spinner software, then use automatic article submission software to make them available to your readers much more quickly. You will be able to visually check each article for ease of reading and duplicate content. After checking each article, the submission software will take the long tedious process of submitting each of them to hundreds of article directories out of your hands.
It is always smarter to outsource some of the work you have to do, whether it’s writing articles, spinner articles, or submitting them. By automating some of your work you are saving yourself time and you are reaching success faster.
The Google duplicate content penalty is often misunderstood. It has been responsible for the demise of many websites launched by inexperienced webmasters. One of the secrets to online success is getting original articles published in as many places as possible. Combining your original articles with article spinner and submission software is the best way to avoid duplicate content while achieving your goal.
