It is impossible to say enough about the benefits of rich content on your website, blog, or in the articles that you publish. You can not underestimate the increase in search-ability that any product you are promoting will gain by using content that is both interesting and informative. Most of what can be said can be broken down into three main points. Here is a discussion of the three main reasons to add rich content to your repertoire on a regular basis.
The three benefits of using rich content are:
- Search engine rankings
- Article Marketing
- Human Readers
Search engine rankings are the end game of internet marketing. The more quickly your website can be found, the higher your sales volume should be. One of the best ways to improve your search engine rankings is to add rich content that is appropriately keyword dense and human friendly. There is a fine line between optimal keyword placement and keyword stuffing. That line usually happens at around 5% keyword density. Google, Yahoo, Ask, etc have evolved their algorithms to recognize, and penalize, poor content. Bots, spiders, and or crawlers are able to interpret content that is not human readable and will rank a website or blog lower because of it.
Rich content in a article will help you avoid rejection from article directories and will encourage readers to click through the links that you have placed in your article or resource box. Web surfers have evolved to entering highly targeted keywords and they expect to find information that is both useful and more informative than expected. Meeting a potential customers expectations is no longer sufficient, you must exceed them with rich content that matches their keyword search.
Adding rich content touches on so many human factors it is difficult to cover the topic in one article, but here goes. First, web browsers have matured to the point that typing in a broad keyword does not draw the results that they want. They are very specific today. Ten years ago a bride-to-be would have searched for a wedding gown. Now the search would be for a wedding gown, white, lace bodice, etc. If your content does not include that string of keywords, your website will not rank in that search. If you do not have rich content about those keywords, the bride-to-be will simply choose the next website. Within the content on your website or blog, there must be a compelling reason for the potential buyer to purchase your product. Commonly called the call to action, these few lines can be the difference between a sale and an empty visit. This is a knife’s edge for sure. Too salesy and buyers will move on, too lame and they move on.
Rich content is not just fresh wording. You have to meet keyword demands while adding information that your readers need. Another key is to add fresh content at least once per week, more often preferably. Each time you add content, it adds to the ‘authority’ rating that the search engines will accord your website. Authority increases your page rank. Rich content that includes an effective call to action will increase your exposure and sales. Knowing that rich content does nothing but help you make money, why wouldn’t you use it?
Creating Fresh Unique Articles Is Easier Than You Think
Article writing can be one of those dreadful tedious tasks that you absolutely wish to never do. It can become very time consuming and painful, especially if you’re trying to create articles about topics you are not very familiar with. That’s why Instant Article Wizard is so powerful.
Instant Article Wizard is a software program that helps you create very real humanistic type articles in just a matter of minutes. It’s a tool that lets you type in a keyword phrase or main topic and it will automatically start researching the web for ideas for your new article. It quickly gets quality keyword rich text for your introduction, paragraphs, sub topic paragraphs and concluding paragraphs.
In addition to supplying sub topics or other keywords that correspond with your main keyword, it allows you to even expand your article writing into sub topics of the main topic. For instance if your main keyword was dog training, then your sub topics might be, dog biting, dog digging, dog barking etc…
This will help you to write a very targeted type of article. You could even write an article on just acne care or acne treatments from the content Instant Article Wizard pulls from across the web. So as you can see your ideas for articles will broaden as well. By being able to craft more articles quickly and efficiently you can put your article marketing efforts on blast.
Now all you have to do is copy your new article into your favorite word processor for final editing and polishing. In just a few minutes you have a top quality, credible sounding article ready to submit to your favorite article directory, blog etc..