5 Article Writing Mistakes That Will Kill Sales
Article writing and copious publishing are keys to successful internet business promotion. Unfortunately, both are double-edged swords. Writing an article that is easy to understand, intelligent, and motivates a reader to buy is a minor art form. Writing one that is the opposite of those will simply motivate a reader to move on to the next article. Here are five common article writing mistakes that will go a long way towards destroying your online business before you every see a dime of profit:
- Poor English, misspellings, and inferior grammar
- Disorganized text
- Misuse of keywords
- Inaccurate/false information
- Lackluster resource boxes
Poor English, misspellings, and inferior grammar will drive most readers away from your article and your website. If you are publishing with an English-speaking audience in mind, you must publish material that is written in intelligent English. The same holds true with any other language. When the material that represents you reads as unintelligible junk, then your potential customers will perceive you as, well, a buffoon that can not possibly offer a quality product.
Article writing must start with a plan. Starting from a keyword and flowing with the ideas that pop into your head as you are writing will lead to disorganized text. There are inherent risks with that. First, you may not get your key points into a body of text that is short enough to hold a readers attention. Secondly, you will seem…disorganized. Disorganized screams a lack of experience; not only with article writing, but with the product being promoted. Internet buyers have evolved into a savvy group that only buys from a perceived authority on a product. Each article that you publish must ooze an authoritative vibe.
Article writing is all about getting your keyword noticed often enough to convert frequent sales. Many inexperienced writers place keywords willy-nilly, too often, or not often enough. The primary keyword has to be part of the title, in subheadings, and the first two sentences of the first and final paragraphs. Yes, sprinkle them in the intervening paragraphs as well, but only if it allows the article to read naturally.
Providing inaccurate or false information is a death sentence to a website. The web is a vast compendium of information. Once you publish anything that is false, poorly researched, or misleading, someone will blog about it, tweet about it, or post to forums. Even before that can happen, you may be faced with constant complaints from buyers, which will end any chance you may have had of return business.
The content in resource boxes can be an afterthought. Article writing is usually the main focus and filling out the fields on an article directory is frequently ignored. Resource boxes are an asset and an opportunity. They are an author’s final chance to insert a valid link and present a ‘call to action’. In many cases, it is the best, last chance for the sale.
Article writing can be your greatest asset if you avoid the common mistakes mentioned here. Internet buyers as a whole want to be provided justification to buy your product. Each of your articles must provide that justification. Poor English, disorganized text, misuse of keywords, false information, and lackluster resource boxes will destroy your article writing efforts.
